The DIRECT Approach to Multimedia Design
Getting
to the Facts
A key to using multimedia is finding what works
best in your circumstances. Some media work better than others for
particular purposes. The object of today`s presentation is to examine
the benefits of several media types currently available, create an
awareness of the differences in the media, and help formulate a
method for choosing and questioning media vendors.
We each have our favorite way to get things
done. Some teach best by example, others create a sense of
exploration and discovery, while still others excel presentation. The
same is true for multimedia. Certain developers have their favorite
medium to promote, others a unique style of presenting the message.
What's important is to find what works best for your audience.
Multimedia
Multiple choices
Choosing
the best answer.
The use of multimedia for training and
development requires a number of choices. Amoung them are numerous
methods of delivery, a variety of vendors, the necessity of keeping
budgets in check and countless other challenges. Fundamentally,
training professionals must remember that multimedia means more than
combining computers and media. As with any successful training
program, this means a careful consideration of the educational
design, technical requirements, a creative approach to learning, and
effective management and use of information gathered during the
program. What answer's the best when planning multimedia design for
training and development. That depends. On your audience. On your
objectives. On your staff. And on your budget.
Various
Delivery Methods
Video
Confusion
Multiplied?
You`re
not alone.
A big part of the problem when it comes to
choosing a medium or media for training is sorting through the hype,
defining your needs, and determining what are the benefits of each.
The media we`re talking about in this presentation are very similar,
so much that many people mistakenly use terms synonymously or inappropriately.
Mixing
Multimedia Metaphors
Part of the problem with today`s new media is a
mingling of terminology. Does net mean Internet, local area network,
intranet or World Wide Web? What`s a jump, a link, hypertext,
hypermedia, new media?
Common elements in interactive media:
User-driven:
The person using the program controls direction, flow, and navigation.
Common elements in contemporary and traditional media presentations:
Combines use of
many senses: Sight and sound draw user into program
Internet: the
physical structure and connections of computers worldwide
Sorting
out the Confusion
Currently the Internet, specifically, the World Wide Web (WWW)
is receiving much attention. The WWW offers much to the trainer in
terms of information resources, but is extremely limited in scope as
a training tool. However, a company would have an option to create an
intranet, use a standard Web browser as an interface and offer
training in this way. For most organizations, other forms of
interactive media are more beneficial
Developed
with the user in mind
Developed with the user in mind
When considering the development of multimedia training programs the
trainer must consider a number of questions.
Who is the audience?
Interactive throughout the presentation
The
elegance of new media techniques for training allows a user to
navigate through the teaching tool. This, however, requires planning
on the part of the designer.
The user should
have control to move at his or her own pace.
Review concepts
Along the way a variety of exercises should be offered to give the
user an opportunity to move ahead and to track progress. Concepts
taught in the simulations, scenarios, exercises should also result in
suggestions, comments and other feedback.
Offer skill
building exercises
Engage
the User
In
the best of all worlds, the program would immerse the user into a
risk-free simulation. Today's multimedia training provides a
content-rich environment to test options, solve problems, and develop
opportunities. The structure, graphic look, and quality of the
elements help to draw in the user. These elements, however, must
enhance the learning atmosphere, not frustrate the user.
Combine
Multimedia, Database and Tracking Elements
Computer based training offers the opportunity for instructors to
receive summaries, feedback, and progress reports on users. Database
functions allow additional or new variables to be inserted into the
program causing changes to the simulation, further refining the
skills of the user.
Should be
attractive to the eye and ear
Test for
Subject Mastery
The
purpose of the training is, of course, to create a level of
awareness, develop a new skill, master an approach, and so on. To
assure a certain level of learning is taking place, computer-based
training makes it possible to adjust to the skill level of the user
and not allow the person to proceed until certain abilities have been demonstrated.
Create variety in
the testing method
Advantages
of Multimedia CBT
A
1995 study conducted by Stanford University found costs reduced by
using multimedia for training and development. The reduction in cost
is a result many factors including:
Lower costs for
instructors, lab and classroom space
Videotape & Linear video on DVD
Still considered by some to be a high end tool for training. The use
of linear programs is beneficial in many ways.
......Advantages
More saturated
medium than computer based products
.....Question Marks
Program is
presented in a linear fashion
DVD & CD-ROM
Both are
good methods of sharing large amounts of information. A true
multimedia, computer-based solution for training programs.
......Advantages
High information
capacity for lessons, databases, and more
.....Question Marks
Carefully consider
equipment required for full multimedia experience
World
Wide Web
Considered by most to be the wave of the future, but technology to
fulfill the Web's promise has not yet arrived.
......Advantages
Unlimited
information sources
.....Question Marks
Available
technology severely restricts multimedia aspect
Other
Formats
Information Towers/Kiosks
Development
Considerations
There are certainly a number of considerations to make when examining
the use of Multimedia computer-based training. And like many
decisions the answer often comes down to: When do we need it? How
much will it cost? Where can we get it done?
Timeline