A QUICK GUIDE TO PRODUCTION
Develop
shot sheets.
We
will take the visual description from the approved script and develop
shot sheets that help us complete the videography in the most
efficient manner possible. A copy of the shot sheets will be provided
so you can help facilitate the shooting process.
Site
survey.
Once the shot sheets are complete, the project coordinator or
videographer from Rainbow may conduct a site survey in advance of the
actual shoot to evaluate the location for potential problems. That
person will check lighting, power sources, shooting angles called for
in the script, noise levels, general activity level, and other
variables that need to be taken into account when planning a shoot.
Talent
selection and coordination.
In
many instances, on-camera talent will be the people in your
organization doing what they do everyday; working on the line,
calling on a client or meeting in the office. If professional
on-camera talent is called for in the script, they will be selected
from a pool of local or national actors, depending on the budget and
other criteria. If your video calls for us to shoot your people at
work, that, too, needs to be coordinated. They should know that we
are coming. Although we make every effort to share your sensitivities
when composing our shots, it's a good idea to check the area where we
will be shooting to make sure everything the camera is likely to see
meets your standards. This includes backgrounds and personal attire.
Generally the process works best if people do what they normally do
and ignore the camera as much as possible.
Shooting
schedule.
By
the time we reach this stage everyone should know what needs to be
shot and roughly how long it will take. Now it is simply a matter of
coordinating calendars. Keep in mind that activity and location are
equally important. If you want us to shoot the widget line on Monday,
make sure they are making widgets on Monday, not gadgets.
Create
graphics.
During the production phase, the art department will be creating your
graphics and animation and transferring them to tape. By scheduling
graphics in this way, they are ready when the next phase begins.
Videography.
This is the last step in the production phase, and can take place
either on location or in our studio. The amount and style of
videography is driven strictly by the script, and varies from project
to project.
Additional Quick Guide Selections